Kyiv Capital is a fund that invests in real estate, bonds and cryptocurrencies. The main task was to create a laconic and flexible corporate image that would work for both, Ukrainian and Western audiences.

CONCEPT
Choosing the main message of the concept we decided on the English idiom - "to be in the black". Thus, the corporate identity became dark, but with bright shapes and accents.
The main graphic element is the letter 'K'. It's depicted with abstract elements that resemble growing leaves and represents a concept of growth and money flow.
LOGO
Using the key element or its parts we got several brand patterns. Each of them represents an idea of "growing", endlessly duplicating and stretching to cover the required space.
PATTERNS
CUPPYBAR
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brand identity
web development
KWAMBIO
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