The task was to create the name for the coffee house that would become your 'coffee house friend' - a place that makes you want to stay, chat with the barista, work and come back tomorrow.

NAMING
The word 'Cuppybar' comes from the name of the friendliest animal - capybara and play on words 'cup' and 'bar'.
We didn't want to use the most obvious idea - the animal itself, and decided to extract only the core message - emotions. A simple graphical solution in the form of the emoticon. A logo that smiles back at you.
LOGO CONCEPT
Fire & Wine
SEE MORE
web development
brand identity
WOL-121
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